Commercial print and direct marketing

AGC Print Solutions

Tips and advice about print and direct marketing

AGC Print Solutions

Spot the Difference

When you want to add interest and a perception of quality to a printed item why not use Spot UV?

This is a print process where a glossy varnish is added to specific areas of a pre-printed page. it is commonly used to highlight photographs or a logo, making the area varnished stand out as it catches the light differently from the rest of the page.

The UV stands for ultra-violet as ultra-violet light is used to “cure” the varnish so that it dries almost instantly.

One of the most prestige finishes to a brochure is to apply a matt laminate to the printed sheet first and then a spot UV on top of this in a pattern or logo. The effect is striking and normally used to create an impression of luxury and high quality. The printed sheet can be in a single colour, back for example so that the varnished pattern or words or your logo really stands out from the background.

Spot UV can also be very effective on a business card as it alters the feel as well as the look of the card.

Your artwork needs to be set up specially for spot UV, so it is usually best to ask a professional graphic designer to prepare the effect for you. We can help with this and can design your business card or brochure for you to make the best of this special effect.

Call us now and we can arrange to meet and discus your ideas 0115 9390 888.

A cut above the rest - Don’t be square!

Die cutting is a print finishing technique to add a special effect to a brochure, flyer or business card, Die cutting is where a printed item is cut out in a unique shape rather than just a simple rectangle.


Square corners are square! Give your business card or your corporate stationary rounded corners and it will stand out as different and individual. This is where a pre-printed letterhead or comp slip posted out scores over an email.


The shape can be part of the item’s function such as the hanger design in the photo above.


For direct marketing, a specific shape adds a novelty value, and makes the mail piece more eyecatching and memorable. When you need to stand out from other items that fall through the letterbox a different shape will put you top of the pile and improve response rates to your communication message.


If you don’t have your own graphic designers we also offer a graphic design service to make your brand and message stand out from your competitors.


So if you want your marketing materials to be a cut above the rest, why not think about a design that is shaped to your advantage?