Commercial print and direct marketing

AGC Print Solutions

Tips and advice about print and direct marketing

AGC Print Solutions

Free Buyer's Guide

Ever felt confused when a printer talks to you about Litho or Digital, CMYK or RGB, bleed or even coated/uncoated stock?  Ordering print can be a tricky business.  It can be difficult to know exactly what you are ordering as there are so many variables to contend with.  You need to think about design layout, quantity, page count, size, stock weight, print processes, duplex or simplex; finishing etc.… not including if this will fit into your Company budget.

Well, now you can read the new AGC Buyer’s Guide to Printing and Direct Mailing and learn all you need to know to ensure you understand the answers - and why they are important.

This comprehensive, ten page, reference guide will also tell you how to save money on your print and which is bigger, A5 or A6?

To get your copy click here PRINT BUYER'S GUIDE DOWNLOAD.

For advice and information on your future print projects call Alan or Charlotte now on 01159390888 or alternatively email us at

Kick Start the New Year

Have you started planning your 2018 Marketing Campaign yet?

With Christmas just around the corner 2018 will be on the doorstep before you know it, so are you ready to kick start the New Year with a Marketing Campaign?

Most of you will already have Business Branded Christmas cards in the pipeline for this festive period (a marketing must) and this year we have gone that extra mile and had personalised wrapping paper printed for our clients gifts but by January 2018 Christmas will be a distant memory, so how do you make sure you are in the forefront of your customers minds on a daily basis next year?  

Business Branded Desk Calendars.

This large manufacturer and distributor of fluid fittings based in Leicester have these handy A5 Wire Desk Calendars printed every year for their customers which promote their business, products, and contact details.

Not only are Desk Calendars a useful tool for your customer they Promote your Company all year round and the next time your client is ready to place an order the first thing they will see on their desk is your Business Branding.

There is still time to get your Business branded Desk Calendars printed and sent out with your Christmas Cards, or print early January to mail out to your clients as your first marketing hit for 2018.

Considering your Calendar will be marketing your business for the next 365 days this promotional item is extremely cost effective and a great way to Kick Start your 2018 marketing campaign.

For advice on how to kick start your 2018 marketing campaigns call Alan or Charlotte now on 0115 939 0888 or alternatively email us at

Goodwill Marketing

Christmas is just around the corner and one of the busiest times for the print industry so it is never to early to think about your festive marketing projects.

 In an age dominated by technology most of us communicate generally with our customers through Email, Social Media and the Web,  so during this festive period why not reach out to your customers with Marketing materials that not only emphasise your brand but display that they are an important part of your business and you are thankful for their custom.

Business Branded Christmas Cards are a great way to emphasise your company values and give your client that seasonal feeling of goodwill.  You can design your card to reflect your company image, add your own seasonal greeting as well as thanking them for their custom, you can also add signitures of your clients relevant contacts to give a real personal touch.


Why not also prepare yourself for 2018 with branded Desk Pads or Wallplanners.  They could send them out with your Christmas Cards or delivered as a gift in the New Year, who doesn’t love a freebie.  These are a Marketing Gift that keeps on giving, dispalaying your Company logo to your clients all year round.

We can not only help you with print solutions for your festive marketing but with mailing too, saving on postage bills.

Christmas will be here before you know it so don’t delay and start thinking about how you want your Business to mark the Occasion.

For advice on how to get into the Festive Printing Spirit call Alan or Charlotte now on 01159390888 or alternatively email us at

The ONE and Only

Choose an Innovative mailing Solution

Have you a new product you want to show off to your clients, need to convey a message or a revolutionary concept to shout about?  How do you get in touch?



One piece mailings are a great way of communicating your marketing message without using poly wrap or envelopes, saving you time and money.  Usually a postcard or folded print sealed with glue, one piece mailers are a visual company statement that can be personalised to prospects or clients.

This Nottingham furniture company has used a one piece mailer to reflect their quality products and advertise their latest promotions.  Printed in full colour on 250 gsm card and the artwork set to standard letter size (for cheaper mailing) this one piece mailer is visually a great product and an effective marketing tool.  These mailers had the recipient's name and address overprinted with a Inkjet printer and then sealed with removable Glue.    

With quality design, a great stock and a unique fold and seal this is bound to catch their customer’s attention.

Click on Project examples on our website header tab and the follow the link within Direct Marketing for more information or for advice on how to create your own perfect mailing call Alan, Ceri or Charlotte now on 0115 9390888 or alternatively email us at



With the Business World increasingly driven by the internet it is sometimes difficult to understand how a retailer that is not online based can keep up with the force of ecommerce.

Eighty five percent of consumers state they still prefer to shop in physical stores rather than over the internet, they want to be able to touch and see their choice of product but most of all they want to have human interaction with a customer services department with any issues they may have.  The trick is finding a balance between online ordering simplicity with great customer service.

This online trading company chose to print their Customer Review Leaflets with AGC even though there Business is internet driven.  It goes to show that being able to discuss your product with an account manager concerning price, stock and artwork makes the client feel they have a better level of control over their product.

There is no doubt that E Commerce adds simplicity to your ordering experience but what if you require a product that isn’t standard, what if you aren't sure of the kind of product you need for your promotional needs or even how to produce a design that will capture your clients?

Why us, why AGC Print Solutions?  Because we provide a personal service, we have experts with over 20 years print and marketing experience that can help evolve your print and design needs in a cost effective manner and with the best impact.  We have quality control by humans not computers and dedicated account managers that walk you through your print order from conception to completion.  By talking to an expert we can help you develop the right product for you and with many online ecommerce retailers you won’t receive this service.

For advice on how to take control of your print call Alan or Charlotte now on         0115 9987 388 or email us at     



Spot the Difference

When you want to add interest and a perception of quality to a printed item why not use Spot UV?

This is a print process where a glossy varnish is added to specific areas of a pre-printed page. it is commonly used to highlight photographs or a logo, making the area varnished stand out as it catches the light differently from the rest of the page.

The UV stands for ultra-violet as ultra-violet light is used to “cure” the varnish so that it dries almost instantly.

One of the most prestige finishes to a brochure is to apply a matt laminate to the printed sheet first and then a spot UV on top of this in a pattern or logo. The effect is striking and normally used to create an impression of luxury and high quality. The printed sheet can be in a single colour, back for example so that the varnished pattern or words or your logo really stands out from the background.

Spot UV can also be very effective on a business card as it alters the feel as well as the look of the card.

Your artwork needs to be set up specially for spot UV, so it is usually best to ask a professional graphic designer to prepare the effect for you. We can help with this and can design your business card or brochure for you to make the best of this special effect.

Call us now and we can arrange to meet and discus your ideas 0115 9390 888.

A cut above the rest - Don’t be square!

Die cutting is a print finishing technique to add a special effect to a brochure, flyer or business card, Die cutting is where a printed item is cut out in a unique shape rather than just a simple rectangle.


Square corners are square! Give your business card or your corporate stationary rounded corners and it will stand out as different and individual. This is where a pre-printed letterhead or comp slip posted out scores over an email.


The shape can be part of the item’s function such as the hanger design in the photo above.


For direct marketing, a specific shape adds a novelty value, and makes the mail piece more eyecatching and memorable. When you need to stand out from other items that fall through the letterbox a different shape will put you top of the pile and improve response rates to your communication message.


If you don’t have your own graphic designers we also offer a graphic design service to make your brand and message stand out from your competitors.


So if you want your marketing materials to be a cut above the rest, why not think about a design that is shaped to your advantage?