Die cutting is a print finishing technique to add a special effect to a brochure, flyer or business card, Die cutting is where a printed item is cut out in a unique shape rather than just a simple rectangle.
Square corners are square! Give your business card or your corporate stationary rounded corners and it will stand out as different and individual. This is where a pre-printed letterhead or comp slip posted out scores over an email.
The shape can be part of the item’s function such as the hanger design in the photo above.
For direct marketing, a specific shape adds a novelty value, and makes the mail piece more eyecatching and memorable. When you need to stand out from other items that fall through the letterbox a different shape will put you top of the pile and improve response rates to your communication message.
If you don’t have your own graphic designers we also offer a graphic design service to make your brand and message stand out from your competitors.
So if you want your marketing materials to be a cut above the rest, why not think about a design that is shaped to your advantage?