Commercial print and direct marketing

AGC Print Solutions

Tips and advice about print and direct marketing

AGC Print Solutions

Multiply your Marketing Effect by the Power of Three

There are many different ways to contact potential customers and make them aware of your products and services. But just telling them once through one channel is unlikely to deliver success.

For example, if you had a special offer to communicate you could do this via an email. a leaflet or maybe through a direct phone call. Any one of these is unlikely to work by itself, but you can multiply your conversion rate by the power of three by using all these techniques in a planned campaign.

Producing a personalised letter or flyer with special offers or your latest products is a great way to grab the attention of you clients or prospects, make sure you supply as much of your company contact information as possible along with plenty of images and a representation for your brand (if your budget allows why not brand your envelopes as well).  By using your customer’s data you can send this information with a personal touch, which they will respond to much better to than a generic message.  Accompany your letter with a personalised email and finally follow up with a call to check if they have received your mailings and see if any of the information provided is relevant to them.

Talk to AGC about multiplying your marketing effect by incorporating direct mail into your mix. We can handle fulfilment as well as print and get you discounts on the postage.

For advice and information call Alan or Charlotte now on 01159390888 or alternatively email us at sales@agcprintsolutions.co.uk.

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